Aerial Advertising a Novel Concept

If you’re looking for a new and different way to get your company’s message across, consider aerial advertising. It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.

Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards. Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry?

It’s likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and – best of all – you remember the banner it was towing. That’s because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when it’s towed behind a plane.

Why do people respond well to airplane advertising? It’s likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. It’s unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone.

Here’s what we know – people remember anything that’s unique and different. If it makes them look skyward, if it makes a noise and it if presents a message that’s short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques.

Consider these interesting facts about plane advertising. According to recent studies:
* 89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight.
* 79% of those surveyed said they remembered what the airplane banner was advertising
* 67% were able to retain at least half of the airplane advertising message.

Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but can’t recall what the advertising was for. Clearly, that isn’t the case with aerial advertising.

And why is that again? Novelty, novelty and more novelty. It’s fresh, different and interesting. People focus on it because it’s fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. That’s called good advertising.

Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

source : Michael Arnold - freearticlepublishing

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Using Advertisements to Get Viewers

Everybody knows that if you want to get your product or service out to the people, and known to the people. The best way is to create a website, because a website is what captures people. They can go there every single day whenever they want and learn about what you have to offer and learn about why they should choose your products or services.

Now, how can we get people to visit our website? We can tell all of our friends to spread the word, or we can participate in online discussions. Another way is to write for people or use our services for free for people who have websites. The most popular way and most effective way by far is to advertise. There are tons of ways to advertise, and if you are lucky you can find a great way to advertise for really cheap.

Advertising is a great way because it gets your product and service out there to people who want to know what you got. For instance, lets just say that you are advertising on google, and you put your ad's on their search engine (it will appear on the right side).

People will not be forced to visit your site, only the people that find that site and looks interesting will go and visit it. This is great because you are not paying for people to just look at your ad, you are only paying for the people that actually come and visit you blog. This way can be extremely cheap too, because often you can set your budget.

Like Google for instance, you may say that you only want to spend five dollars a day, well once you reach your five dollar limit, your ad will be pulled. Google AdWords is the advertising program that they use, and it probably some of the best advertising that you can get. Google is one of the top websites on the net, and it is viewed by millions of people a day.

Then for just a small amount of money you can get your website on google, and have it viewed by thousands of people. So a great way to start your advertising campaign, is to start at google. Go there with $5 and test it out, and if you like the results (which I am sure that you will), keep doing it. Get your products and or services out to the public.

So there you have it, now you know a really effective way to get viewers is by advertisement. Advertising has been around way before the internet, and you can bet that is going to be along for as long as you live. So use a popular website, and advertise with them. Get your products or services out to the public, and let them make you money. Who knows, maybe one of the people that see your website can be your million dollar client. So when you got five dollars in your pocket, I would recommend using it on advertising. You got to spend money to make money.

source : Jonathan Hook - www.articlecache.com

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Why Is Social Media Marketing So Important?

Social Media Marketing is a modified term of conventional Product and Service Marketing. Social marketing is not about advertising, at least not advertising on its own. It is the art of getting others to talk about your brand or products. Social marketing is the future so learning to get it right is very important.

It's about finding your customers where they are. Social marketing is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviors. The benefits of marketing in this way are far too numerous to ignore.

One of the benefits of embracing Social Media Marketing campaigns is Traffic from the Social Network. Traffic is great for any website where the business model is based on site session numbers, page views, advertising impressions and CPC metrics.

As with any form of internet marketing, your campaign needs to be really well thought out, and you must spend a fair amount of time on planning strategy and creating exceptional content. This is followed by promoting and monitoring and tracking the results closely. Take your time and consider your campaign setup carefully, but be sure to get out and participate in this Internet Marketing strategy. Social Marketing is critical to the Internet Marketing Mix.

Many marketers are unsure of how to approach marketing in the social networks or even if they should approach it. The primary aim of social marketing by its original definition is social good, while in commercial marketing the aim is primarily financial.

When compiling your Social Media Network Strategy always keep in mind your customer base and what they want. Do they participate in the social networks online and is this something they would like to see your business involved with. If the answer is yes you might want to start by adding a Blog to your website.

If your employees are into the social networking scene ask them to add articles to the Blog. Always remember to add the company logo, name and any other identifying features to the background.

Once you have that in place you could consider joining one or more of the social networking sites. Choose carefully because there are many out there with some being just a waste of your time. Facebook and MySpace are two of the more popular ones. After joining you can start a group or become a member of a group whose primary interest is your type of business, product or service.

This is a good starting point and once you begin to understand how Social Media Networking operates you can expand your involvement to other areas of interest. Remember Social Networking is the new wave and ignoring it as a strategy to add to your marketing mix could be devastating to your enterprise.

Social marketing is just a smart idea. It's not just a slogan, public service announcement, or one-time communication or mass media campaign. Social marketing is a powerful tool that can improve an individual's, a group's, or a society's welfare. Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plan.

source: Bob Withers - www.articlecache.com

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