If you’re looking for a new and different way to get your company’s message across, consider aerial advertising. It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.
Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards. Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry?
It’s likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and – best of all – you remember the banner it was towing. That’s because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when it’s towed behind a plane.
Why do people respond well to airplane advertising? It’s likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. It’s unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone.
Here’s what we know – people remember anything that’s unique and different. If it makes them look skyward, if it makes a noise and it if presents a message that’s short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques.
Consider these interesting facts about plane advertising. According to recent studies:
* 89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight.
* 79% of those surveyed said they remembered what the airplane banner was advertising
* 67% were able to retain at least half of the airplane advertising message.
Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but can’t recall what the advertising was for. Clearly, that isn’t the case with aerial advertising.
And why is that again? Novelty, novelty and more novelty. It’s fresh, different and interesting. People focus on it because it’s fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. That’s called good advertising.
Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that.
Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
source : Michael Arnold - freearticlepublishing
Wednesday, 28 May 2008
If you’re looking for a new and different way to get your company’s message across, consider aerial advertising. It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.
Everybody knows that if you want to get your product or service out to the people, and known to the people. The best way is to create a website, because a website is what captures people. They can go there every single day whenever they want and learn about what you have to offer and learn about why they should choose your products or services.
Now, how can we get people to visit our website? We can tell all of our friends to spread the word, or we can participate in online discussions. Another way is to write for people or use our services for free for people who have websites. The most popular way and most effective way by far is to advertise. There are tons of ways to advertise, and if you are lucky you can find a great way to advertise for really cheap.
Advertising is a great way because it gets your product and service out there to people who want to know what you got. For instance, lets just say that you are advertising on google, and you put your ad's on their search engine (it will appear on the right side).
People will not be forced to visit your site, only the people that find that site and looks interesting will go and visit it. This is great because you are not paying for people to just look at your ad, you are only paying for the people that actually come and visit you blog. This way can be extremely cheap too, because often you can set your budget.
Like Google for instance, you may say that you only want to spend five dollars a day, well once you reach your five dollar limit, your ad will be pulled. Google AdWords is the advertising program that they use, and it probably some of the best advertising that you can get. Google is one of the top websites on the net, and it is viewed by millions of people a day.
Then for just a small amount of money you can get your website on google, and have it viewed by thousands of people. So a great way to start your advertising campaign, is to start at google. Go there with $5 and test it out, and if you like the results (which I am sure that you will), keep doing it. Get your products and or services out to the public.
So there you have it, now you know a really effective way to get viewers is by advertisement. Advertising has been around way before the internet, and you can bet that is going to be along for as long as you live. So use a popular website, and advertise with them. Get your products or services out to the public, and let them make you money. Who knows, maybe one of the people that see your website can be your million dollar client. So when you got five dollars in your pocket, I would recommend using it on advertising. You got to spend money to make money.
source : Jonathan Hook - www.articlecache.com
Social Media Marketing is a modified term of conventional Product and Service Marketing. Social marketing is not about advertising, at least not advertising on its own. It is the art of getting others to talk about your brand or products. Social marketing is the future so learning to get it right is very important.
It's about finding your customers where they are. Social marketing is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviors. The benefits of marketing in this way are far too numerous to ignore.
One of the benefits of embracing Social Media Marketing campaigns is Traffic from the Social Network. Traffic is great for any website where the business model is based on site session numbers, page views, advertising impressions and CPC metrics.
As with any form of internet marketing, your campaign needs to be really well thought out, and you must spend a fair amount of time on planning strategy and creating exceptional content. This is followed by promoting and monitoring and tracking the results closely. Take your time and consider your campaign setup carefully, but be sure to get out and participate in this Internet Marketing strategy. Social Marketing is critical to the Internet Marketing Mix.
Many marketers are unsure of how to approach marketing in the social networks or even if they should approach it. The primary aim of social marketing by its original definition is social good, while in commercial marketing the aim is primarily financial.
When compiling your Social Media Network Strategy always keep in mind your customer base and what they want. Do they participate in the social networks online and is this something they would like to see your business involved with. If the answer is yes you might want to start by adding a Blog to your website.
If your employees are into the social networking scene ask them to add articles to the Blog. Always remember to add the company logo, name and any other identifying features to the background.
Once you have that in place you could consider joining one or more of the social networking sites. Choose carefully because there are many out there with some being just a waste of your time. Facebook and MySpace are two of the more popular ones. After joining you can start a group or become a member of a group whose primary interest is your type of business, product or service.
This is a good starting point and once you begin to understand how Social Media Networking operates you can expand your involvement to other areas of interest. Remember Social Networking is the new wave and ignoring it as a strategy to add to your marketing mix could be devastating to your enterprise.
Social marketing is just a smart idea. It's not just a slogan, public service announcement, or one-time communication or mass media campaign. Social marketing is a powerful tool that can improve an individual's, a group's, or a society's welfare. Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plan.
source: Bob Withers - www.articlecache.com
More and more people tend to earn at home nowadays. However, the catch is that stay-at-home jobs don’t work with many fields. If you are a good writer, then you are among the lucky lot and we are about to discover how it is so.
Usually freelance writing work is available through various resources through freelance exchange websites such as rentacoder.com, scriptlance.com etc. There are also a number of sites for classified advertisements where these work can be easily found; e.g. craigslist.com. If you search through such sites, you will understand that you have many options.
1. Blog writing and reviewing is one popular option open to writers. Many freelance exchange websites have openings for this kind of projects with an increasing trend. The task at hand could either be to write on a given topic which will become a blog or to make comments on already written blogs with a back link to the buyer’s account, so as to increase search engine rankings to a particular site.
2. Writing for SEO is another popular method. Many website owners are interested in getting a high rank in SERPs (Search Engine Result Pages) as it will be advantageous for increasing web traffic and their sales. Therefore, website owners will provide writers with sets of keywords to be included in the article. The writer should be skilled enough to meaningfully use these contents without harming the flow and the originality of the article.
3. Writing Newsletters is another method. Various institutes now outsource their newsletter writing through many websites. The writer is given specific topics to be written in standard or specific newsletter formats. This work can be considered relatively easy due to the nature of the work. In most cases, you will be given a newsletter template where your job will be to fill in the content according to the given format.
4. Writing auto-responders is an ideal job for creative freelance writers. It is usually a very simple task requiring high creativity. Your task as a freelance writer in here is to come up with attractive auto responders with plenty of creative thought.
5. Content writing for websites is a highly paid job because it is the writing that turns visitors in to buyers. So if you are a writer with high language skills and if you have a very good creative mind, this job is for you.
6. Ghost writers are those who get paid the most. Whenever you are expected to become a ghost writer, it has to do something with publishing the content be it an e-book, research paper or a single article. As a ghost writer, you are expected to come up with the general outline of your project. Once everything is discussed, the writer will start on the project.
7. However, if you want to retain your copyrights and take credit for what you do, you still have the choice to do that with websites such as associatedcontent.com. It’s a place where you can simply publish your article and get paid for the number of page hits you receive. In other words, the more popular your articles become more money you will earn!
source : David Drake - articlecity
Blog, a simple word, from web and log: log – a journal, record of events, thoughts, inspirations, opinions, and since they happen to be on the internet, a blog. Yes, an easy, simple word that reminds one of other simple words like fire, water, air; all simple yes, and all representative of immense power, primal force, the stuff of creation itself. Like a fire that begins slowly then blazes out of control, blogging began in 1983 with message boards that were used to convey simple information that changed from time to time – calendars, lists, agendas.
In the 90’s blogging exploded, and in the words of one writer, “There is no end in sight.” Simple information turned into highly impactful banks of information with the potential to create change. Truckloads of data, to borrow a term from the recently defunct Industrial Age, were loaded on the web followed by storefronts from every type of business everywhere. Desktop publishing, graphics, music, media all went through explosive growth and change. So imagine a web surfer back in the 90’s moving from one static storefront to another when suddenly confronted with many and cheap opportunities to express his/her/their feelings, thoughts, and opinions with others who have similar interests.
Many have followed that opportunity to connect with others of similar tastes, and that, in and of itself ,is magnetic, the ability to find someone that shares interests no matter how outlandish, how rare, and even how evil those interests may be. Presidential candidates, Hollywood celebrities, neighbors, friends, co-workers, corporate America, dog lovers, pool players, heroes, leaders, charlatans and thieves have spoken, conned, shared, lied, maneuvered politically, exposed, gossiped, made bunches of money, lost bunches of money, triumphed, and fallen via blogs. The marketing and political potentials are limitless and those limits are being pushed. Dichotomies and ideological clashes occur in every area. For instance, one is horrified by the blogs the child predators use and awed by the efforts at some of the crime blogs that are working to keep the children safe.
In short the blog and its effects are a type of re-living of human history. The relationships between humans, the sacred and the profane, the good and the evil, have always been there, only now things are going quite a bit faster. What would take months to cross the country in the late 1800’s and went only to people of privilege is now there instantly for anybody who can access a computer. In a way the blog is even faster than nature. We usually know when a hurricane is coming or when a tornado is nearby. Since the blog is operating at mental speeds, you know a hurricane hits when you’re in it.
Consider that all the tools are present – creative, marketing, technological - at a very affordable price for anyone to say whatever they want about literally anything and anyone. Add to that the ability to find people that have an affinity with you no matter what you’re saying or why, and you have a mighty tool with which you can further a cause, make a name, make lots of money, destroy a reputation, build a reputation, and/or any number of options limited only by the human menu of possibilities . That’s powerful.
When the primal force known as humanity makes use of a potential like this, as is happening now, even as we wonder about it, we certainly have the ingredients for a butterfly effect – a moth flapping its wings in Japan sets off a series of events that fuels a hurricane in the Gulf of Mexico. Can we and our children use that power for the good? We hope so. And while we must use our technology wisely, is it our technology we need to sorry about, or is it how we plan to use it?
source : Bruce Tucker - freearticlepublishing
Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (PPC). PPC involves the advertiser paying a fee for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.
This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?
One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.
Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.
source : Steven Sharpe - freearticlepublishing
Friday, 23 May 2008
The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business. Here are 10 advertising tips to pay attention to:
1. Go after your target audience. An advertising campaign should be geared to your niche market. It is a common mistake to create generic ads that do not speak the language or grab the attention of your potential customers.
2. Highlight your competitive advantage. One of the keys to all advertising is to accentuate the pros of your company, those factors that give you your competitive edge. Too many ads are clever but fail to sell the benefits of the product or service.
3. Establish an image. You can recognize the McDonald's arches while whizzing by on the highway. Likewise, there are plenty of products that you recognize by their packaging or logo. Image counts when it comes to advertising and promoting your business. Too many advertisers do not work to build a consistent image.
4. You have to spend money to make money. There are ways to save money, but typically advertising is not the place to cut corners. It will affect sales, and that affects the bottom line. Successful advertising may cost some money, but that is because it works.
5. Advertise in the right places. Your favorite magazine, radio station, or even television program might not be a favorite of your audience. Know what they read, watch, and listen to, and advertise in media that reaches your target market.
6. Don't allow your budget to run your advertising campaign. If you budget $5,000 per month for advertising, you've made it very easy from a bookkeeping perspective. However, if like most businesses you have seasonal highs and lows, you are spending too much money advertising during down times and not enough when you want to attract customers. Too many entrepreneurs do not budget according to their seasonal advertising needs.
7. Diversify. It is all too common for business owners to choose the best place to advertise based on price and potential rate of returns and then stop. As is the case with investing, you do not want to put all of your eggs in one basket. Spread your advertising dollars around.
8. Don't try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.
9. Test your ads in advance. If you have the time or money to invest in focus groups, you should test your ads on other people. Do they understand and accept the message that you are trying to convey? For further information, read Focus Groups: How They Can Work for Your Small Business. There are other less-expensive ways to test your ads as well: questionnaires, for example.
10. Monitor your ads. It is very easy to ask new customers or clients where they heard about you. As simple as this is, many entrepreneurs do not bother to do so. It is advantageous to know which ads generate business.
source : AllBusiness
You can have a successful and profitable career as a freelance copywriter but you have to get started on the right track first. There are seven ways to start your freelance copywriting career off right.
1. Start with the Basics
Ready to hang your shingle and call yourself a freelancer? You'll need a few basics to get your business off the ground.
Business cards, letterhead, supplies and even your own ad campaign can be basics you might not think about at first. They're essential to getting prepared for your new career path, though.
2. Make a Plan of Action
It's not just the big businesses that need a plan of action. As a freelancer, you are the business and you need a plan too. Not only does this give you information you need to identify your goals, it also gives you key information you can use to market yourself to potential clients.
3. Set Your Rates
Deciding what you're going to charge is one of the most difficult decisions you'll have to make as a freelance copywriter. It's crucial that you set your rates right from the start.
Your first decision is whether to charge by the hour, by the project or to include both rate types. This poll gives you an idea how other freelancers charge their clients.
Your rates will also effect how you work with clients and get paid. Spend a lot of time developing your rates and evaluate what you can live with as a fee beforehand because clients don't want to work with freelancers who are constantly changing their rates and rate types.
4. Create Writing Samples
You can't show off your writing talent if you have no samples. If you don't have any writing samples to your credit, there is an easy solution.
give you the chance to create writing samples even if you don't have any copywriting projects under your belt. Spec Ads aren't just for copywriters with limited or no experience. They are an excellent way for you to show potential clients how you would write for their particular industry.
5. Prepare Your Portfolio
Get your portfolio ready now before the clients start calling. The last thing you want to have to deal with at the last minute is preparing your portfolio the night before a client meeting.
Having your portfolio ready to go at any time also gives you the opportunity to based on what the client is looking for in a freelancer. This lets you switch out your projects based on the client's needs, showing your ability to work with any type of client no matter what the product/service.
6. Develop a Freelance Contract
When that first client calls, you want to have your contract ready to be faxed or presented in person. As excited as you may be to get that first client, you don't want to start working on any project until you have a signed contract in your hand.
Creating a freelance contract is key to any freelancers success. It's your first line of defense if you ever find yourself with a client who doesn't want to pay.
7. Find Clients
Remember all those basics you got together in step one? Now it's time to put them to good use.
source : about.com : advertising
Thursday, 22 May 2008
Meraup uang dari Internet beraneka caranya. Yang paling menggoda memang yang haram, seperti carding dan aneka penipuan virtual. Namun sebenarnya pilihan yang halal masih banyak, bahkan dapat diraih dengan mudah.
Salah satunya adalah dengan memanfaatkan situs pribadi atau situs yang Anda kelola. Bisa situs portofolio karya, situs komunikasi, bahkan weblog sekalipun. Caranya?
Gampang. Jadikan area pribadi Anda di jagat maya tersebut sebagai “baliho” atau “plang iklan” virtual. Siapa yang mau pasang iklan di website pribadi? Search engine beken nan besar, Google.com, menyediakan dananya untuk Anda dan netter lainnya yang bersedia memampang iklannya. Lewat fasilitas AdSense, Google menebar iklan-iklannya.
Apa itu AdSense?
Google AdSense adalah layanan iklan yang bisa membuat situs pribadi Anda bak area pinggir jalan raya yang berprospek untuk dipasangi plang billboard atau beragam baliho. Itu artinya ada uang sewa untuk area tersebut yang bisa Anda punguti.
Teknologi di belakang AdSense dikembangkan oleh firma IT WordNet, Simpli, dan sejumlah profesor dan mahasiswa lulusan Brown University, AS. Selanjutnya, variasi pengembangan teknologi dari Wordnet ini dikembangkan lagi oleh Oingo, sebuah situs pencari yang didirikan pada 1998. Setelah berubah nama menjadi Appled Semantic, situs pencari berskala kecil itu kemudian dibeli Google dengan dana US$ 102 juta pada April 2003.
Semakin banyak pengeklik link iklan tersebut, pemasukan Anda semakin bertambah. Karenanya, semakin banyak pengunjung situs, kemungkinan bertambahnya pemasukan iklan Anda terbuka.
Bagaimana agar pengunjung situs semakin banyak? Salah satunya, Anda bisa mengatasinya dengan mengelola konten situs agar tampil menarik dan diminati, tentu secara kontinu. Ya, ini memang tidak semudah menjetikkan tangan. Butuh kreativitas.
Aneka Pilihan AdSense
Ada beberapa jenis bentuk layanan AdSense yang bisa dimanfaatkan. Pertama adalah bentuk AdSense for content. Link situs atau hasil pencarian langsung tertera di isi dalam sebuah artikel atau bahasan dalam situs. Iklan link Google ini biasanya bertema sama dengan artikel atau tema situs yang menjadi area iklannya.
Ada pula yang berbentuk AdSense for Search, di mana pengelola situs menyediakan kotak pencarian Google untuk para pengunjungnya. Jika website Anda memiliki versi mobile yang bisa diakses melalui ponsel, manfaatkan juga AdSense for mobile agar situs Anda bisa berkolaborasi dengan Google mobile.
Ada juga fasilitas Referral, di mana Anda bisa meraup uang dengan mereferensikan layanan dan servis Google kepada pengunjung situs. Kini Google juga tengah mengembangkan AdSense for feed, di mana informasi iklan disampaikan melalui RSS feed dan juga AdSense for Video yang akan menampilkan iklan dalam wujud gambar bergerak.
Persyaratan untuk menggunakan layanan ini mudah. Tak dipungut bayaran, alias gratis untuk pendaftarannya. Sebaliknya, Anda akan dibayar. Syaratnya Anda harus mendaftarkan diri dan memberikan kesediaan memajang iklan.
Berapa sih Google akan membayar Anda? Hmm, untuk satu ini memang tergantung dari jumlah pengunjung situs. Semakin banyak dan populer situs Anda, Google akan menghargainya lebih tinggi. Hal ini juga tergantung dari tawaran klien pengiklan Google terhadap situs Anda.
Hitungannya memang tak dipaparkan detil, kecuali untuk konsep layanan Referral. Namun, Anda bisa terus memantau pendapatan lewat akun yang tersedia sesaat setelah Anda mendaftar. Secara umum, konsep penarifan AdSense terbagi dua. Bisa berdasarkan jumlah pengakses atau pengeklik iklan yang terpampang di situs (disebut CPC atau cost per click), atau jumlah intensitas tampilan iklan di halaman situs (disebut CPM atau cost per impressions). Untuk opsi kedua, biasanya ongkos iklan dihitung per 1000 tampilan.
Jika Anda menggunakan layanan referrals, hitungan pendapatannya sudah paten meskipun hitungan tarifnya berbeda-beda. Misalnya, jika ada pengunjung situs yang mendaftarkan diri ke AdSense lewat situs Anda, dan Anda juga seudah mencapai pendapatan US$ 100 dalam 180 hari, maka bonus tambahan sebesar US$ 100 lagi akan dikirimkan ke akun. Andaikan ada pengunjung situs yang akhirnya menggunakan toolbar Google untuk browser Firefox-nya, Anda berhak menerima US$ 1 per pengguna.
Pembayaran dilakukan setiap Anda meraup untung per US$ 100. Setelah mencapai jumlah tersebut atau lebih, bayaran akan dikirimkan pada akhir bulan berikutnya. Seebelumnya Google akan mengonfirmasikan hal ini kepada Anda.
Proses pembayarannya ada tiga cara, yaitu melalui cek yang akan dikirimkan ke alamat Anda dan bisa dicairkan pada bank tertentu; lewat Electronic Funds Transfer di mana dana akan dikirimkan langsung ke rekening Anda di sebuah bank (seperti proses transfer dana biasa secara elektronik); dan melalui dana tunai layanan pengiriman uang Western Union. Sejumlah bank lokal menyediakan layanan Western Union tersebut.
Namun, untuk mendapatkan bayaran, informasi detil mengenai Anda memang menjadi syarat wajib, seperti memberikan alamat lengkap dan nama asli, mengisi formulir pembayaran, hingga menyerahkan data wajib pajak. Benar lho. Jika tidak ada data mengenai NPWP (Nomor Pokok Wajib Pajak), Google enggan membayar Anda, meskipun tidak berdomisili di ASt.
Google AdSense ini memang seperti “iseng-iseng berhadiah”. Dengan mendaftar, bisa jadi Anda memiliki tabungan dadakan atau harta karun terpendam yang bisa datang kapan saja. Jika tertarik, segeralah mendaftar. Namun pastikan, Anda berniat mengelola isi situs Anda dengan menarik agar pengunjung makin ramai mengunjungi. Lagipula, memang itu syaratnya.
sumber: InfoKomputer seperti dikutip Kompas.com
The 2006 mid-term elections saw a large increase in the use of a campaign communications technique called "robo-calling." Robo-calling is a form of mass notification that uses a computer to call thousands of voters with a pre-recorded phone message. According to the Pew Internet & American Life Project, 63 percent of registered voters received an automated phone call with a political message in the final stages of the 2006 elections.
Robo-calls are made using an autodialing service or software. Here's how this works:
1. Create a calling list by manually typing in names or importing them from another document.
2. Record a message using the microphone on a computer, a telephone or text-to-speech software.
3. Send the message to all the people on your call list. The software can even leave a different message if it encounters an answering machine [source: voicent communications].
An additional 24 percent of voters in 2006 received phone calls from real human beings urging them to vote for a particular candidate. These phone calls were likely made using a predictive dialing system. Predictive dialing software automatically dials outbound phone numbers and only passes the call to a live agent if a call is successfully answered by a person. If the computer encounters an answering machine or a busy signal, it doesn't pass along the call [source: TMCnet].
The computer is smart enough to estimate how many calls can be handled by the number of live agents, how many calls will successfully go through and how long each person will remain on the line [source: TMCnet]. Telemarketers typically use predictive dialers. The telltale pause that accompanies most telemarketing calls is due to the time required for the computer to recognize a human voice and connect the call to an agent.
The 2006 elections also saw the first use of tele-town hall meetings. Tele-town halls are a combination of robo-calling and teleconferencing technologies. Here's how tele-town halls work:
* A computer simultaneously calls tens of thousands of voters in a particular area.
* The call contains a pre-recorded message by the candidate asking the voter to participate in a live teleconference with the candidate.
* If the voter wants to participate, he presses "1" on his telephone keypad.
* The participating voter is then given further instructions. If he wants to ask a question, he can press another key and be added to the line of people who want to ask a question. Using special teleconferencing software, the people running the teleconference can open the voter's phone line when it's his turn to ask a question.
* Otherwise, the voter listens to the candidate talk live about his platform and answer questions from other participants.
* Using teleconferencing software, the candidate's staff can survey participants with questions they can answer by using their keypads.
Future of Campaign Communications Technology
As candidates adapt to the prominence of social networking sites like MySpace and Facebook, they must also address the growing presence of alternate online realities like Second Life [source: Second Life].
Democrat Mike Gravel was the first 2008 presidential candidate to establish an official campaign headquarters in Second Life [source: Metaversed]. John Edwards built his headquarters some months later, but fell victim to virtual vandals.
More and more, the future of campaign communications is moving away from official spokespeople, paid advertising and credentialed journalists into the hands of ordinary citizens empowered by extraordinary technology. According to Micah Sifry of the Personal Democracy Forum, voter-generated content and grassroots online initiatives are going to be the “the wild card” of the 2008 elections [source: TechNewsWorld].
source : communication.howstuffworks.com
Bermain-main dengan Blog memang menarik. Bagi para pemain baru seperti saya, salah satu hal yang bikin kita puas adalah ketika kita berhasil menemukan fitur-fitur yang dicari dan kemudian berhasil menampangkannya di blog kita.
Kali ini saya cuma ingin berbagi tentang situs yang menyediakan layanan gratis buat yang ingin menampilkan "jumlah pengunjung" yang melihat Blog kita. Bila kita cari di Om Google dengan kata kunci "Blog Counter" maka akan muncul berderet-deret alamat dengan layanan yang ditawarkan.
Terkait dengan hal ini ada satu situs yang menurut saya cukup menarik yaitu http://www.easytrafficcounter.com/
Situs tersebut menarik karena kita bisa pakai "produk" nya tanpa mesti diribetkan dengan tahapan sign in / log in atau sejenisnya, dan yang pasti gratis! Jadi kita tinggal pilih aja model yang kita inginkan lalu copy paste kode html nya ke Blog kita. Jadi deh...
Bagi Anda yang ingin "data statistik pengunjung" blog secara lebih detail, Anda bisa coba punya nya histats.com. Situs ini menawarkan fitur lengkap dan tampilan yang menarik. Namun Anda mesti cukup sabar mengikuti langkah-langkah untuk bisa menampilkannya di blog Anda.
A large percentage (studies suggest over 90%) of the meaning we derive from communication, we derive from the non-verbal cues that the other person gives. Often a person says one thing but communicates something totaly different through vocal intonation and body language. These mixed signals force the receiver to choose between the verbal and nonverbal parts of the message. Most often, the receiver chooses the nonverbal aspects. Mixed messages create tension and distrust because the receiver senses that the communicator is hiding something or is being less than candid.
Nonverbal communication is made up of the following parts:
4. Use of time, space, and image
This often called body language and includes facial expression, eye movement, posture, and gestures. The face is the biggest part of this. All of us "read" people's faces for ways to interpret what they say and feel. This fact becomes very apparent when we deal with someone with dark sunglasses. Of course we can easily misread these cues especially when communicating across cultures where gestures can mean something very different in another culture. For example, in American culture agreement might be indicated by the head going up and down whereas in India, a side-to-side head movement might mean the same thing.
We also look to posture to provide cues about the communicator; posture can indicate self-confidence, aggressiveness, fear, guilt, or anxiety. Similarly, we look at gestures such as how we hold our hands, or a handshake. Many gestures are culture bound and susceptible to misinterpreation
This involves the use of touch to impart meaning as in a handshake, a pat on the back, an arm around the shoulder, a kiss, or a hug.
The meaning of words can be altered significatnly by changing the intonation of one's voice. Think of how many ways you can say "no"-you could express mild doubt, terror, amazement, anger among other emotions. Vocal meanings vary across cultures. Intonation in one culture can mean support; another anger
Use of Time as Nonverbal Communication:
Use of time can communicate how we view our own status and power in relation to others. Think about how a subordinate and his/her boss would view arriving at a place for an agreed upon meeting..
For most of us, someone standing very close to us makes us uncomfortable. We feel our "space" has been invaded. People seek to extend their territory in many ways to attain power and intimacy. We tend to mark our territory either with permanent walls, or in a classroom with our coat, pen, paper, etc. We like to protect and control our territory. For Americans, the "intimate zone" is about two feet; this can vary from culture to culture. This zone is reserved for our closest friends. The "personal zone" from about 2-4 feet usually is reserved for family and friends. The social zone (4-12 feet) is where most business transactions take place. The "public zone" (over 12 feet) is used for lectures.
At the risk of stereotyping, we will generalize and state that Americans and Northern Europeans typify the noncontact group with small amounts of touching and relativley large spaces between them during transactions. Arabs and Latins normally stand closer together and do a lot of touching during communication.
Similarly, we use "things" to communicate. This can involve expensive things, neat or messy things, photographs, plants, etc. Image: We use clothing and other dimensions of physical appearance to communicate our values and expectations Nonverbal Communication:
The use of gestures, movements, material things, time, and space can clarify or confuse the meaning of verbal communication. In the above example, factors such as Terry's tone, the time of Terry's call, will probably play a greater role in how the message is interpreted than the actual words themselves. Similarly, the tone of the boss will probably have a greater impact on how his message is interpreted than the actual words.
A "majority" of the meaning we attribute to words comes not from the words themselves, but from nonverbal factors such as gestures, facial expressions, tone, body language, etc. Nonverbal cues can play five roles:
1. Repetition: they can repeat the message the person is making verbally
2. Contradiction: they can contradict a message the individual is trying to convey
3. Substitution: they can substitute for a verbal message. For example, a person's eyes can often convery a far more vivid message than words and often do
4. Complementing: they may add to or complement a vebal message. A boss who pats a person on the back in addition to giving praise can increase the impact of the message
5. Accenting: non-verbal communication may accept or underline a verbal message. Pounding the table, for example, can underline a message.
Skillful communicators understand the importance of nonverbal communication and use it to increase their effectiveness, as well as use it to understand mroe clearly what someone else is really saying.
A word of warning. Nonverbal cues can differ dramatically from culture to culture. An American hand gesture meaning "A-OK" would be viewed as obscene in some South American countries. Be careful.
source : http://web.cba.neu.edu/~ewertheim/interper/commun.htm
One study at UCLA indicated that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication.
If you want to mask your feelings or your immediate reaction to information, pay close attention to your nonverbal behavior. You may have your voice and words under control, but your body language including the tiniest facial expressions and movement can give your true thoughts and feelings away. Especially to a skilled reader of nonverbal cues, most of us are really open books.
Here are several tips for improving your reading of nonverbal information. No matter your position at work, improving your skill in interpreting nonverbal communication will add to your ability to share meaning with another person.
Shared meaning is my definition of communication. Correct interpretation of nonverbal communication will add depth to your ability to communicate.
Tips for Understanding Nonverbal Communication :
* Recognize that people communicate on many levels. Watch their facial expressions, eye contact, posture, hand and feet movements, body movement and placement, and appearance and passage as they walk toward you. Every gesture is communicating something if you listen with your eyes. Become accustomed to watching nonverbal communication and your ability to read nonverbal communication will grow with practice.
* If a person’s words say one thing and their nonverbal communication says another, you are wont to listen to the nonverbal communication – and that is usually the correct decision.
* Assess job candidates based on their nonverbal communication. You can read volumes from how the applicant sits in the lobby. The nonverbal communication during an interview should also elucidate the candidate’s skills, strengths, weaknesses, and concerns for you.
* Probe nonverbal communication during an investigation or other situation in which you need facts and believable statements. Again, the nonverbal may reveal more than the person’s spoken words.
* When leading a meeting or speaking to a group, recognize that nonverbal cues can tell you:
--when you’ve talked long enough,
--when someone else wants to speak, and
--the mood of the crowd and their reaction to your remarks.
Listen to them and you’ll be a better leader and speaker.
Understanding nonverbal communication improves with practice. The first step in practice is to recognize the power of nonverbal communication. I’m sure you’ve had gut feelings that what a person said to you was untrue. Listen to your gut. Along with your life experiences, training, beliefs and all that make up your past, it’s your inner expert on nonverbal communication.
taken from About.com : Human Resources
Thursday, 8 May 2008
Mengutak-atik blog memang menyenangkan. Mulai dari posting tulisan sampai memodifikasi template (tampilan blog). Bisa menghabiskan waktu berjam-jam bahkan berhari-hari untuk mendapatkan tampilan blog yang sesuai keinginan kita.
Banyak situs yang menawarkan free template buat blog. Mulai dari yang simple, minimalis samapi yang terkesan abstrak. Mulai dari yang 2 kolom sampai pada yang 4 kolom. Dengan memasukan keyword free blog template di mesin pencari Google, kita akan segera mendapatkan puluhan free template yang siap download.
Memang sangat mudah bagi kita untuk mendapatkan free template, tapi permasalahan yang sering muncul adalah banyaknya template yang ditawarkan seringkali tidak sesuai dengan keinginan atau tema dari blog kita. Permasalahan lain, yakni sering terjadinya error ketika kita coba untuk mengupload nya buat blog kita.
Saya sendiri punya pengalaman tersendiri terkait dengan hal ini. Mengingat saya adalah pendatang baru di dunia blog dan orang yang tidak punya basic html atau css, saya sempat cukup puyeng. Di satu sisi keinginan membuat tampilan blog biar tidak keliatan standard sangat menggebu tapi kemampuan minimal.
Akhirnya setelah berhari-hari berselancar bersama om Google dan gonta-ganti template, sampailah pada dua tempat di dunia maya yang menawarkan free template yang bener-bener beda, variatif dan mudah diaplikasikan. Dan yang lebih bikin menarik adalah template yang sudah didownload masih bisa di customized, terutama untuk font dan warna nya.
Bagi temen-temen yang lagi ngutak-atik template dengan kemampuan minimal seperti saya tapi pengen hasil maksimal, coba aja liat-liat koleksi template di :
Kalo Anda kurang puas dengan template-template di situs tersebut, tentunya masih banyak situs-situs lainya. Selamat berkreasi..!