Wednesday, 28 May 2008

Why Is Social Media Marketing So Important?

Social Media Marketing is a modified term of conventional Product and Service Marketing. Social marketing is not about advertising, at least not advertising on its own. It is the art of getting others to talk about your brand or products. Social marketing is the future so learning to get it right is very important.

It's about finding your customers where they are. Social marketing is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviors. The benefits of marketing in this way are far too numerous to ignore.

One of the benefits of embracing Social Media Marketing campaigns is Traffic from the Social Network. Traffic is great for any website where the business model is based on site session numbers, page views, advertising impressions and CPC metrics.

As with any form of internet marketing, your campaign needs to be really well thought out, and you must spend a fair amount of time on planning strategy and creating exceptional content. This is followed by promoting and monitoring and tracking the results closely. Take your time and consider your campaign setup carefully, but be sure to get out and participate in this Internet Marketing strategy. Social Marketing is critical to the Internet Marketing Mix.

Many marketers are unsure of how to approach marketing in the social networks or even if they should approach it. The primary aim of social marketing by its original definition is social good, while in commercial marketing the aim is primarily financial.

When compiling your Social Media Network Strategy always keep in mind your customer base and what they want. Do they participate in the social networks online and is this something they would like to see your business involved with. If the answer is yes you might want to start by adding a Blog to your website.

If your employees are into the social networking scene ask them to add articles to the Blog. Always remember to add the company logo, name and any other identifying features to the background.

Once you have that in place you could consider joining one or more of the social networking sites. Choose carefully because there are many out there with some being just a waste of your time. Facebook and MySpace are two of the more popular ones. After joining you can start a group or become a member of a group whose primary interest is your type of business, product or service.

This is a good starting point and once you begin to understand how Social Media Networking operates you can expand your involvement to other areas of interest. Remember Social Networking is the new wave and ignoring it as a strategy to add to your marketing mix could be devastating to your enterprise.

Social marketing is just a smart idea. It's not just a slogan, public service announcement, or one-time communication or mass media campaign. Social marketing is a powerful tool that can improve an individual's, a group's, or a society's welfare. Social marketing is a relatively new, often misunderstood form of online marketing that is reaping huge rewards for website owners who incorporate it into their marketing plan.

source: Bob Withers -



Whether you consider yourself as a social butterfly or a perennial wallflower, you need to use social networking as a way to bring in more customers (and therefore, more profits) to your business. The reason for this is because social networking not only allows you to establish relationships with other people who frequent the internet, but you also guide them towards something that may actually be good for them - which can be in the form of the products and services you offer.


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